Not only being able to connect multiple selling channels into a hub, but a good integration platform should also be able to flawlessly manage them. Here are 3 basic things a multi-channel integration platform should be able to provide for its users.

Multi-channel Management

A good multi-channel integration platform should be able to connect several selling channels, online and/or offline, and manage their interaction from one spot. It should also be able to pull data from those channels, sort them, and display the data in one customized list; making it easier for users to oversee everything that is happening in their stores without having to move from one place to another, or from one window tab to other tabs.

The basic package should cover:

1. Pulling information from several channels
2. Compile information into one list, with customizable display
3. Accurately track inventories. No more discrepancies, no more missing items, no more out of stock

Accurate Inventory Tracking

Speaking about tracking inventories, why a multi-channel integration platform should be able to do it as well? By integrating those channels with a warehouse management, the integration platform can easily track and count how many items you have left; everyone would know which items are available, and which ones are actually out of stock. 

Without it, customers ended up purchasing things that are not available in stock, and they’d have to ask for a refund, and it’d never be a good experience for them. Sure, customers can always ask sellers whether they actually have the items in stock or not before making the purchase, right? 

Of course, they can. Is that a good practice? No.

Another thing about accurate inventory tracking is that the platform can list the location of where in the warehouse the items are actually stored. This will lead to a faster fulfilment process, since the warehouse people don’t have to spend longer time searching for the said items.

Accurate stock. Faster fulfilment process. Happy customers. More sales. Always keep that in mind.

Sales Performance Analysis

With all channels integrated and manageable from one dashboard, users can handily monitor the sales performance from their stores. 

• Sales performance (daily, weekly, monthly)
• Purchased goods
• Bundling potentials
• Customer demographic
• etc.

And users can gain insights from that information. Which channels provided the biggest orders? Offline? Or online ones? What products were sold most last week? Customers who bought X product, which area in the country most of them live? Which promotions drove sales most last month? 

Those questions can help users to plan better sales strategy, and improve any logistic management to suit future needs. And that’s how a multi-channel integration platform’s sales analysis can help business to grow.

Overall, those 3 key features are the ones that you need to look for when you decided to get a multi-channel integration platform for your business. Remember, any improvements made for the business, must be beneficial for the customers as well.